Sep 11, 2009

WWF
















I have no doubt any of us or especially for those who had experience lost their friends and loves, would ever forget the imagery with planes crash to WTC years ago. It is obvious most of television programs avoid to re-strike us with those dreadful footages, but lately WWF had made an advertisement which has simulate planes crash to Manhattan and judge against with number of death between 9/11 and tsunami disaster. Which is a statement about the fact of nature is far most powerful than any terrorist act. I guess is quite true, but is it a sensitive topic for those who had deeply experienced 9/11? Or we just don't accept the tragic day can be use in commercial medium, even for the sake of environment issues.





There is a lot of controversy going on with this advertisement. In my opinion, when you start to think ahead of our environment in the future, somehow this ad is successful communicated, moreover what is important right now, our past or future?!